Advertising & Marketing

Nine service tracks for technology brands.

From naming a new airframe to running the ad account that sells it — Leinix Group covers the full commercial journey of a technology product. Pick a single track or hand us the whole programme.

Capabilities

What we deliver.

Every track below is run by people who can read a datasheet before they write a headline.

01

Brand Strategy & Identity

Positioning research, competitor mapping, naming, logo systems, colour and type systems, packaging design and a written brand guideline your whole supply chain can follow.

  • Market and competitor audit
  • Logo, identity and packaging design
  • Brand guidelines and asset library
02

Performance Advertising

Search, display, video and social ad campaigns with proper conversion tracking, audience testing and monthly spend reporting — built around cost per qualified lead, not impressions.

  • Search & shopping campaigns
  • Meta, YouTube and marketplace ads
  • Conversion tracking and attribution
03

Social & Community

Content calendars, reels, build logs and flight footage that earn attention inside the FPV, maker, RC and amateur radio communities — plus moderation and community management.

  • Channel strategy and calendars
  • Short-form video and build content
  • Community and creator partnerships
04

Aerial & Product Content

Licensed drone cinematography, studio product photography, 360° spins, exploded-view renders, demo films and installation walkthroughs — shot to sell hardware.

  • Aerial video and site documentation
  • Product photography and 3D renders
  • Demo, unboxing and explainer films
05

Web & E-Commerce

Fast, responsive product sites and storefronts that handle real specification tables, variant SKUs, compatibility filters, dealer logins and technical downloads.

  • Corporate and product websites
  • E-commerce and catalogue builds
  • SEO, analytics and speed tuning
06

Expo & Event Marketing

Exhibition stand design and build, live drone demonstrations, product launch events, college roadshows, tech fests and the collateral that goes with them.

  • Stand design, build and staffing
  • Live demo and flight showcases
  • Lead capture and follow-up flows
07

Product Launch Campaigns

Teaser sequences, pre-order pages, launch-day media pushes, press kits, reviewer seeding and post-launch retargeting — planned backwards from your shipping date.

  • Launch roadmap and countdown assets
  • Press kit and reviewer outreach
  • Pre-order and waitlist funnels
08

Dealer & Trade Marketing

Distributor recruitment campaigns, dealer kits, price lists, co-branded creatives, B2B lead generation and territory-level advertising support.

  • Dealer recruitment and onboarding kits
  • Co-branded regional campaigns
  • B2B lead generation and CRM setup
09

Technical Content & Documentation

Datasheets, user manuals, quick-start guides, compatibility charts, comparison tables, knowledge bases and SEO articles that rank for real technical queries.

  • Datasheets and manuals
  • Comparison and compatibility guides
  • Technical SEO article programmes
Deliverables

What actually lands in your folder.

Indicative outputs per track. Final scope is always confirmed in writing before work starts.

TrackTypical deliverablesUsual cadence
Brand StrategyPositioning document, identity system, brand guideline PDF, asset packOne-time project
Performance AdsCampaign structure, ad creatives, tracking setup, monthly performance reportMonthly retainer
Social & CommunityContent calendar, reels and posts, community reportsMonthly retainer
Content ProductionRaw and edited footage, retouched stills, renders, delivery in web and print formatsPer shoot
Web & E-CommerceDesign files, built site, CMS handover, analytics dashboard, training sessionProject + support
Expo & EventsStand design, fabrication drawings, print collateral, demo plan, lead sheetPer event
Launch CampaignsLaunch calendar, teaser assets, press kit, landing page, post-launch report6–12 week sprint
Dealer MarketingDealer kit, price list templates, co-branded creatives, lead pipelineQuarterly programme
Technical ContentDatasheets, manuals, comparison charts, article batchesPer document or monthly
In the field

We shoot it, we fly it, we sell it.

Our creative work happens on airstrips, in workshops and at expo halls — not only behind a desk.

Drone in flight during an aerial content shoot

Aerial production

Licensed pilots and cinema payloads for product films, site surveys and launch footage.

Marketing team reviewing campaign creative

Campaign studio

Strategy, copy, design and media buying handled by one team that knows the hardware.

Client briefing session in progress

Briefing & reporting

Documented scope, monthly numbers and a named point of contact for every engagement.

Engagement

Three ways to work with us.

Scope and commercials are agreed up front. No surprise line items.

Project

Fixed-scope project

A defined deliverable with a defined price — an identity system, a website, a product film, a datasheet set.

  • Written scope and timeline
  • Milestone-based delivery
  • Defined revision rounds
Most chosen

Monthly retainer

An ongoing marketing partnership — strategy, content, campaigns and reporting handled continuously by a named team.

  • Dedicated account lead
  • Agreed monthly output
  • Performance review every month
Sprint

Launch sprint

An intensive six to twelve week push around a specific product launch, expo, funding round or seasonal peak.

  • Countdown-driven plan
  • All-hands creative production
  • Post-launch results report

Frequently added on

Drone pilot on call Marketplace listing management CRM setup Email automation Print production Translation & localisation Influencer seeding Trade-show staffing
Questions

Before you enquire.

That is our specialism, not our limit. We work across the wider technology sector — robotics, IoT, electronics manufacturing, test equipment, EV components and engineering services. If the product needs a technically literate story, we are a fit.
Yes. Several clients use us for campaigns while also sourcing components through our product division or sending boards to our chip-level service desk. Each is billed separately, but coordinated by one account lead.
Carefully. Aerial operations and radio transmission are governed by real rules, and marketing copy that ignores them creates liability for the client. We keep claims tied to documented specifications, flag anything that needs certification evidence, and note operating restrictions where they belong.
A product briefing, any existing specification or test data, your target markets, your commercial goals and a budget range. From there we return a written proposal with scope, timeline and pricing before any work begins.
Yes — through FARI we support engineering colleges, student chapters and competition teams with workshops, sponsorship coordination, event branding and equipment. Talk to us about the FARI institutional track.

Ready to brief us?

Send over the product and the problem. You will get a written plan, not a sales pitch.