Brand Strategy & Identity
Positioning, naming, logo systems, packaging and brand guidelines for deep-tech and hardware companies.
A FARI Initiative
We market the technology that flies, drives and transmits.
Leinix Group is an advertising and marketing company built exclusively for the technology sector — drones and drone components, RC cars, amateur radio and chip-level electronics. We understand the hardware, so we can sell the story.
Who we are
An agency that speaks fluent hardware.
Most agencies have to be taught what an ESC is before they can write a headline. We start from the bench. Leinix Group grew out of the engineering community of FARI — the Federation of Aerospace Engineers and Robotics Innovations — and that origin shows in everything we produce.
We plan and run advertising for technology brands, we supply and promote RC products across drones, ground vehicles and amateur radio, and we keep a chip-level service bench running for the boards behind all of it. Strategy, storytelling, stock and soldering iron — under one roof.
0Integrated business verticals
0Product categories covered
0Campaign-to-commerce coverage
FARIFederation-backed ecosystem
What we do
Four divisions, one technology mission.
Each division stands on its own — and each one makes the others sharper.
Advertising & Marketing
Brand strategy, performance campaigns, technical content and launch marketing for technology companies.
See servicesDrones & Components
Ready-to-fly platforms, FPV builds, agri and survey drones, plus the flight controllers, motors and batteries behind them.
View rangeRC Cars & Amateur Radio
Brushless RC platforms, crawlers and spares, alongside HF/VHF/UHF transceivers, antennas and station accessories.
View rangeChip-Level Services
Micro-soldering, BGA rework, board diagnostics and firmware recovery for drone, RC, mobile and computing boards.
Service desk
Marketing capabilities
Campaigns engineered like products.
Researched, prototyped, measured and iterated — the way good hardware gets built.
Performance Advertising
Search, social and marketplace ad campaigns with tracked spend, funnel reporting and conversion optimisation.
Aerial & Product Content
Drone cinematography, studio product shoots, demo films and technical explainers that show hardware in action.
Web & E-Commerce
Product sites, catalogues and storefronts built for technical specification tables and real buying journeys.
Expo & Event Marketing
Exhibition stands, drone demonstrations, launch events, college roadshows and tech fest activations.
Technical Content
Datasheets, manuals, comparison guides, SEO articles and dealer collateral written by people who read schematics.
Product divisions
Hardware we supply, support and promote.
Sourced for hobbyists, institutions, industry buyers and the FARI training network.
Aerial
Drones
FPV racing rigs, camera drones, agricultural sprayers, survey platforms and classroom training kits.
Spares
Drone Components
Flight controllers, ESCs, BLDC motors, propellers, LiPo packs, GPS modules, VTX and FPV cameras.
Ground
RC Cars
Brushless buggies, on-road racers, rock crawlers, servos, gearboxes and complete spare-part support.
Radio
Amateur Radio
HF/VHF/UHF transceivers, handhelds, antennas, SWR meters, coax, SDR receivers and licensing guidance.
Why Leinix Group
The only agency with a soldering station.
Our marketing team can walk twenty feet and ask an engineer what the product actually does. That short distance is the whole advantage.
- Domain-native writing. No generic tech copy — we know the difference between a 4-in-1 ESC and an AIO board.
- Product plus promotion. We stock and service the same categories we advertise, so our claims are testable.
- Institutional reach. Through FARI we connect to engineering colleges, clubs, workshops and student innovators.
- Compliance awareness. Drone and radio marketing carries real regulatory obligations. We build campaigns that respect them.
- End-to-end delivery. Strategy, creative, media buying, web build and after-sales — without stitching four vendors together.
How we work
A five-stage flight plan.
01
Discovery & teardown
We study your product, your bill of materials, your buyers and your competitors — then define what actually differentiates you.
02
Strategy & positioning
Audience segmentation, messaging hierarchy, channel mix and budget allocation, documented in a plan you can hold us to.
03
Creative production
Identity, copy, photography, aerial footage, 3D renders and web assets produced against the approved strategy.
04
Launch & media
Campaigns go live across search, social, marketplace, print and on-ground events, with tracking in place from day one.
05
Measure & iterate
Monthly reporting on spend, reach, leads and cost per acquisition — followed by the next round of optimisation.
Who we serve
Built for technical buyers and the brands that sell to them.
Drone manufacturers
Component distributors
Agri-tech operators
Survey & mapping firms
Robotics startups
Engineering colleges
RC hobby retailers
Amateur radio clubs
Electronics repair chains
Defence & security integrators
IoT product teams
Maker spaces & labs
Parent organisation
Operating under FARI.
Leinix Group functions as the advertising, marketing and commercial arm of the Federation of Aerospace Engineers and Robotics Innovations.
FARI brings together aerospace and robotics engineers, student chapters, research groups and industry partners. That network gives our campaigns something rented media cannot buy — technical credibility, real practitioners, and access to the communities our clients want to reach.
Let's build something
Tell us what you're launching.
Whether it's a new airframe, a component line, a retail catalogue or a repair service — we will put a plan behind it.