Our mission
To give technology products the marketing they deserve — accurate, technically literate and commercially effective — while supplying and servicing the hardware ecosystem around them.
About Leinix Group
Engineers who market.
Engineers who market.
Marketers who build.
We are a technology-first advertising and marketing company operating under the Federation of Aerospace Engineers and Robotics Innovations — with product supply and chip-level service capability built into the same organisation.
Our story
Born on the workbench, not in a boardroom.
Leinix Group began with a recurring frustration inside the FARI engineering community: brilliant hardware was being launched with marketing that did not understand it. Specification sheets were reduced to slogans. Genuine engineering advantages were buried under stock photography. Buyers who wanted thrust figures and flight times were given adjectives.
So the federation built its own agency. Leinix Group brings marketing strategists, content producers, media buyers, web developers and practising engineers into a single team — the people who write the campaign sit beside the people who can reflow a flight controller.
Today we run advertising and marketing programmes for technology brands, supply RC and radio hardware to hobbyists and institutions, and operate a chip-level service bench for the boards that keep all of it flying.
What drives us
Mission, vision and the rules we work by.
Our vision
To become the reference marketing partner for the drone, RC and radio industry across India — the agency technical founders call first because we already speak their language.
Our promise
No invented specifications, no unverifiable claims, no campaign we would not run for our own products. If we cannot substantiate it, we do not publish it.
Technical honesty
Every number we publish traces back to a test, a datasheet or the client's own engineering team.
Craft over volume
Fewer accounts, deeper work. We would rather run five campaigns properly than fifty carelessly.
Community first
Pilots, makers, hams and students built this industry. We market with them, not at them.
Regulatory respect
Drone and radio operations are regulated. Our campaigns are written to keep clients on the right side of that line.
Structure
How Leinix Group is organised.
Four operating divisions sharing one engineering culture, one client desk and one set of standards.
| Division | What it delivers | Primary audience |
|---|---|---|
| Leinix Advertising | Brand strategy, creative production, media buying, campaign analytics | Technology brands and manufacturers |
| Leinix Aerial | Drones, drone components, aerial cinematography and pilot support | Operators, institutions, industry buyers |
| Leinix RC & Radio | RC cars, spares, amateur radio equipment, antennas and accessories | Hobbyists, clubs, colleges, retailers |
| Leinix TechCare | Chip-level repair, board diagnostics, BGA rework, firmware recovery | Service centres, OEMs, end users |
The team
A mixed crew by design.
Marketing alone cannot explain a flight controller. Engineering alone cannot write a campaign. We keep both in the room.
Strategy & Analytics
Market research, positioning, media planning, funnel design and performance reporting.
Creative & Content
Art direction, copywriting, videography, aerial cinematography, 3D visualisation and editing.
Web & Development
Websites, catalogues, e-commerce builds, landing pages, analytics instrumentation and SEO.
Electronics & Repair
Micro-soldering, board-level diagnostics, rework, firmware and quality inspection.
Product & Sourcing
Vendor evaluation, procurement, catalogue management, dealer support and logistics.
Training & Community
Workshops, campus programmes, club engagement and FARI member coordination.
Marketing technology is not about making it sound impressive. It is about making the right buyer understand, quickly, why this particular piece of engineering solves their particular problem.
— The operating philosophy at Leinix GroupWork with a team that reads schematics.
Share your product, your market and your timeline. We will come back with a plan.